What happens if a global pandemic thwarts any event plans for the year and prevents the gathering of large crowds? You need creative alternatives!
And so Audi reacted in the shortest possible time by moving the presentation of the new Audi A3 from the car dealerships to various drive-in cinemas. A full evening program was realized in a total of eleven cities throughout Germany, the highlight of which was an eight-minute laser show at the end of each event. The entire show production, including music selection and concept development of this audience success, was realized within a very short time and was implemented by our crew in the course of six weeks, every Thursday, at two parallel locations.
The great combination of a decisive customer, our motivated crew, as well as our high-quality equipment resulted in an extremely successful product presentation, which will surely be remembered by all visitors for a long time.